So, the reasons behind whether you’re chosen or passed over for a campaign opportunity can go beyond this list – it’s a good idea to ensure that you’ve at least covered these very basic tasks before applying for any campaign.
Keep in mind that by checking off the tasks on this list will not guarantee that you’ll be chosen for campaigns, but they will help brands and influencer networks give you a closer look when reviewing applicants. Campaigns are always limited on the number of influencers that can participate – so you may be a perfect match, but still not be chosen.
The best thing you can do for yourself is to take a good overview of your blog and social media accounts to see what brands are looking at when they weigh your application in comparison with their campaign and target influencers.
1: Purchase Your Own Domain
We have not yet had a campaign where the brand allowed an influencer to participate who listed their blog as a subdomain of another site.
Examples: MYBLOGGINGSITE.blogspot.com MYBLOGGINGSITE.wordpress.com
There are other platforms that also provide free you with a free blog – provided you are simply using a subdomain of their site and thus marketing for them free-of-charge each and every time someone visits your site or you share “your” blog link on social media. (It’s also very likely that you own no content that you publish on their platform.) However, it lends to your professionalism to purchase your own domain and host it on any blogging platform of your choice.
2: Blog Theme/Template
Your blog is a part of your social media resume. You should take great pride and care in maintaining its appearance. Gone are the days where blurry images, harsh colors, and random fonts are acceptable.
Graphics that may have worked a decade ago cause your blog to look very dated.
Blurry imaging gives the indication that not a lot of care is taken into creating content. And we’ve been there – you update your theme and then your images are blurry. So frustrating! Do your best to find a plugin or a fix for this and fix each image as you can. Don’t give up. We all run into mountains and must find a way to work around or over – or even through them!
Harsh colors that do not match or are difficult to look at – deter not only brands but potential viewers and audience members.
Invest in your business and purchase a professional-looking theme that is up-to-date. Nice templates can be purchased for as little as $10. We’ve even seen several great templates that are completely free. A quick Google search can put these amazing elements of a professional blog right at your fingertips.
3: Well Written Content
We all have typos in our content. This is not what we’re talking about on this point. Though, a quick install of the free Grammarly app on your browser will help to better eliminate these easily overlooked errors!
Your content throughout your site and within each blog post should be thoroughly planned, broken down, and written before you ever think about tapping that publish button.
Do not use “text-speak”.
Do use headings.
Do use paragraphs.
Have a point and a conclusion to your content.
Keep your content focused.
If you choose to use words that aren’t considered “family-friendly”, keep in mind that some brands will opt not to work with you. Some will, some won’t. For some brands, it’s a deal-breaker. For some brands, it fits their public persona and they welcome it.
As cute as it may seem to use many different fonts throughout your blog. Don’t. Choose a couple fonts that are easy to read, professional, and clean.
Fonts that mimic handwriting aren’t ideal for blog posts or titles.
It’s not necessarily a deal breaker for all brands – but it distracts from the professionalism within a site.
5: Social Media Accounts and Contacts
When a brand visits your blog, they want to quickly find where they can view your social media accounts and then easily contact you if they want to make a connection.
It is imperative that you include your social media accounts in an easily viewable place. This means that they should be seen on every page of your site. Place it in the side or header, ideally. Place it in the footer if you can not place it in the other two locations.
Make sure that the social icons you are using are also up-to-date in their appearance. Old designs very quickly date your site – taking away from it any tech/internet/social savvy you are wanting to project.
It is also imperative that you make it easy for brands to contact you. Create a contact page and link to it in your menu or in your footer.
6: Social Media Accounts
A clean and professional appearance is also important for your social media accounts.
Review them and ensure that the image you use for your profile is professional in appearance – taking into consideration everything we mentioned above regarding blurry images, fonts, and harsh colors.